Masterclass on the evolution of the role of design and its growing place in the strategic level of organizations.
Design is becoming an increasingly significant factor in organisations, breaking down operational barriers. It is now seen as a tool at the service of businesses and institutions, strengthening their capacity to generate visions of the future and to understand the market and people's needs.
The profiles and roles of design have changed. "From result to process" is an open masterclass offered by the University Master's Degree in Strategic Design with participation from Óscar García (Obe Hettich) and Borja Garmendia (Pensando en Blanco), who will be giving their own perspective on the way design transcends results. In addition, students from the MUDIES will be showcasing the potential of design as a strategic tool.